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37Signals on bullshit and personas

November 7th, 2007 in Micro Blog

We don’t use personas. We use ourselves. I believe personas lead to a false sense of understanding at the deepest, most critical levels. –37Signals

I believe that Use Cases are mostly bullshit too, especially when written about users1 who are vastly different than anyone on the team. Not to mention that Use Cases use a misleading, trivial notation that most technical people believe they understand (but can never seem to agree on)2.

I respect the no-bullshit approach to thinking about software design, thanks to the 37Signals guys for reminding us.

  1. Use case “users” are kind of like Personas in design and development
  2. I have some horror stories about companies mis-using Use Cases, but I’ll save those for another day

 

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