What do you do when the worst happens? Do you make light of it? Do you keep quiet until the storm is almost over?¹ Or, do you post the honest truth, and go above and beyond — because your customers are your guests? That’s what 37Signals did today:

We’re very, very sorry for this interruption of service … While we don’t have a formal service-level agreement (SLA), we still want to compensate anyone who felt they were negatively affected in their work because of this outage. Please write support@37signals.com and we’ll get that taken care of.

1. Rackspace was quiet about this until hours later ↩