The addictive math of fake internet points
As a hobby, I’ve been perfecting various burger recipes. It both feeds us and gives me something to incrementally improve. Add fake internet points to the mix, and now I’m motivated to post photographs of my creations. The feedback and reinforcement these fake points provide are enough to keep me consistently taking those photos, and making those burgers. A little push can be good. But here’s the thing about fake internet points: they work. Absurdly well. Here I am, a grown adult who builds software for a living, getting genuinely excited because 47 strangers clicked an arrow next to a photo of my latest smash burger creation. The dopamine hit is real, even when I know exactly what’s happening to my brain. ...