The things we don’t say out loud

There is a point in your career where you start to weigh what you want to say with what you can and should say. If you’re not careful, it can paralyze and stunt your ability to hold opinions with conviction. I suspect that the difference between our inner voice and where it comes from, versus what we know we should sound like, is one of the primary causes of imposter syndrome, and possibly contributes to a cycle of burnout. I find the more disconnected my inner voice is from my external persona (and the longer there is dissonance), the less I feel like myself. ...

March 29, 2024 · Bruce Alderson

Imposter syndrome is real

I have a reminder on my TODO list that haunts me weekly: Problem: I’m not writing. Sometimes I snooze it, sometimes I check it off. Sometimes I start to draft something and then lose interest. I leave the task on the list as I really should be writing more. There are a bunch of things getting in my way, but honestly I haven’t felt like myself for a few years. Working from home during lockdown was draining, and work itself is challenging enough that I don’t have much left at the end of the day. Even my non-work life has thrown a few curveballs. The most frustrating thing, however, is that I have been struggling with imposter syndrome. I feel like I don’t deserve to write. ...

December 7, 2022 · Bruce Alderson

How we write headlines is changing

I find trends in style guidelines interesting, especially when shared style guides lag language usage in the wild. I have observed a shift in headline style from Title Case to Sentence case in the majority of commercial publications online. I’ve also found a general improvement in clarity from the most reliable publishers, mostly due to well understood in house style guidelines. Common headline formats There are for general formats used for headlines today, with some publications using multiple methods depending on the feed source. ...

February 27, 2022 · Bruce Alderson

The fight for clarity and beauty in writing

I’m not old yet, but I’m becoming a curmudgeon. I even love the word curmudgeon, it’s a word that sounds like its meaning, with a spelling that feels all pissy and annoyed. It’s a word of mystery, and we know very little about its origin. It’s an interesting word, and interesting is good. I’m not a writer by trade. I write of course (we all do these days), but I’m not a professional. Despite this, I feel a strong connection to our language, I feel a need to savour words and protect how we use them. I feel uncomfortable when I see writing that wanders into the safe, passive, and bull-shitty mess that I see regularly in marketing and business. It’s a lesser language: it communicates poorly, using more words, and with less inspiration. ...

December 2, 2015 · Bruce Alderson

How to beat writers block

So you can’t write. You’re empty, tired, and unfocused. You’ve tried exercise, meditation, caffeine, binge sleeping, and a dozen other cures–but nothing comes out. And when you do happen to squeeze out a few paragraphs, you stall, spiralling further into your uninspired daze. You are burnt out. Writer’s block and burnout are the same problem: undue mental exhaustion brought on by overuse, misuse, and other stress. It’s important to understand that you cause your own burnout, either directly through your actions, or indirectly through your lack of action. It’s your choice. ...

October 24, 2011 · Bruce Alderson