What I'm about, in plain text

My first real computer was an Atari 600XL. I usually tell people it was an 800, so I don’t have to explain the difference between models. With the 600XL I got a whopping 16 KB of RAM, a Centipede cartridge, and a previous-generation Atari 410 tape drive. That tape drive was the bane of my childhood. It ate tapes, the sort of low-quality cassettes that a 10-year-old boy could afford, always purchased in 10-packs at Radio Shack. The most devastating loss was when the drive destroyed my last copy of a horizontal scroller I’d written, along with every sprite I’d drawn for it. From those experiences, I learned to save each program I wrote several times, on multiple tapes when I had spares. It was never enough. ...

October 25, 2026 · Bruce Alderson

The things we don’t say out loud

There is a point in your career where you start to weigh what you want to say with what you can and should say. If you’re not careful, it can paralyze and stunt your ability to hold opinions with conviction. I suspect that the difference between our inner voice and where it comes from, versus what we know we should sound like, is one of the primary causes of imposter syndrome, and possibly contributes to a cycle of burnout. I find the more disconnected my inner voice is from my external persona (and the longer there is dissonance), the less I feel like myself. ...

March 29, 2024 · Bruce Alderson

Imposter syndrome is real

I have a reminder on my TODO list that haunts me weekly: Problem: I’m not writing. Sometimes I snooze it, sometimes I check it off. Sometimes I start to draft something and then lose interest. I leave the task on the list as I really should be writing more. There are a bunch of things getting in my way, but honestly I haven’t felt like myself for a few years. Working from home during lockdown was draining, and work itself is challenging enough that I don’t have much left at the end of the day. Even my non-work life has thrown a few curveballs. The most frustrating thing, however, is that I have been struggling with imposter syndrome. I feel like I don’t deserve to write. ...

December 7, 2022 · Bruce Alderson

How we write headlines is changing

I find trends in style guidelines interesting, especially when shared style guides lag language usage in the wild. I have observed a shift in headline style from Title Case to Sentence case in the majority of commercial publications online. I’ve also found a general improvement in clarity from the most reliable publishers, mostly due to well understood in house style guidelines. Common headline formats There are for general formats used for headlines today, with some publications using multiple methods depending on the feed source. ...

February 27, 2022 · Bruce Alderson

The fight for clarity and beauty in writing

I’m not old yet, but I’m becoming a curmudgeon. I even love the word curmudgeon, it’s a word that sounds like its meaning, with a spelling that feels all pissy and annoyed. It’s a word of mystery, and we know very little about its origin. It’s an interesting word, and interesting is good. I’m not a writer by trade. I write of course (we all do these days), but I’m not a professional. Despite this, I feel a strong connection to our language, I feel a need to savour words and protect how we use them. I feel uncomfortable when I see writing that wanders into the safe, passive, and bull-shitty mess that I see regularly in marketing and business. It’s a lesser language: it communicates poorly, using more words, and with less inspiration. ...

December 2, 2015 · Bruce Alderson